As a business owner, you probably know that positive user experience (UX) is important to your customers, but why is that? It can be quite daunting to know how you should implement it, as well as what to expect when including it in your marketing strategy.
What Is User Experience?
There are so many marketing buzzwords and phrases that are thrown around frequently with little to no context provided. “User experience” is one such term. It’s been a topic of conversation for quite some time now, and it’s not going anywhere anytime soon.
What is User Experience and why does it matter?
According to the Oxford English Dictionary, user experience refers to “the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.”
In other words, do your potential customers have a positive experience when engaging with your company online? Does their experience encourage them to spend more time interacting with you? Does it improve their perception of you and your brand, or does it provide them with another pain point that a competitor may be able to address?
The Importance of UX Design in Your Marketing Strategy
Advances in technology, marketing and social media have made it easy for companies to share their products and services with their audiences. However, no amount of paid or targeted advertising can wash away the bitter taste of a bad user experience.
Why User Experience has such a big impact on your business and marketing:
- Usability
Well-considered UX design increases the chances users can find what they are looking for easily and quickly. They are more likely to complete a purchase cycle without getting distracted or lost in the process.
- Encourages Word-Of-Mouth Marketing
Word-of-mouth marketing is still a precious commodity in the digital age. Never underestimate the importance of a positive experience in helping your business break through and reach its target audience. People love sharing their experiences with one another and this does have influence over the decisions they end up making.
- Customer Satisfaction
It only takes one or two bad experiences for a customer to change their mind about your business. Creating a good UX promotes customer happiness, drives conversions and promotes loyalty. This is an easy way to stay one step ahead of competitors who pay less attention to UX.
- Conversion
If you’re looking to convert customer interest into revenue, ensure that your online efforts are UX friendly. Provide the required information without being confusing, overwhelming or distracting. This can be the difference between gaining or losing a customer.
- Encourages Further Interaction
Users having a positive experience are more likely to stay on your website or social platforms for a longer period of time. This has the potential to increase sales and, more importantly, it tells Google that your content is valuable. When Google knows that your content meets your audience’s search needs, your content is more likely to be served up for similar searches.
UX for Your Business
If your business goals for 2022 include increasing brand awareness, building customer loyalty, conversions, retaining customers and boosting interactions – or if you’re focusing on lowering the cost of acquisition, support costs and the number of steps taken to complete the buying process – then your business can greatly benefit from spending some time on improving its UX.
Social Happiness can help you find and implement an effective marketing strategy structured around building positive experiences for your ideal customer.
Schedule a free consultation with us here, and let’s chat.